Black Friday 2026 is shaping up to be the best time to upgrade your home entertainment with incredible OLED TV deals. If you’re after the brightest colors, deepest blacks, and cinematic quality, the LG OLED evo G5 Series stands out for its peak brightness and vibrant picture. Meanwhile, the LG C6 Series offers a compelling mix of premium features and gaming prowess with a 165Hz refresh rate. For those seeking a more budget-friendly yet still stunning OLED, the Samsung S85F Series provides excellent AI upscaling and immersive sound in a sleek package. Each of these options balances price, picture quality, and smart features differently, making your choice depend on your specific viewing needs and room setup.
Key Takeaways
- The LG OLED evo G5 offers the brightest OLED picture with advanced HDR and gaming features, but comes at a premium price.
- The LG C6 Series balances high-end visuals with an impressive 165Hz refresh rate for gamers and movie buffs alike.
- Samsung‘s S85F provides excellent AI upscaling and sound at a slightly lower price point, ideal for versatile use.
- Premium OLEDs like the LG models excel in dark room performance and color vibrancy, but require a higher investment.
- Smart platform features and setup complexity vary, so consider your comfort with tech when choosing.
| oled tv deals black friday | Resolution | Screen Size | Processor | HDR |
|---|---|---|---|---|
| LG 65-Inch Class OLED evo G5 S | 4K | 65 inches | Alpha 11 AI Processor Gen 2 | Dolby Vision, HDR10 |
| LG 65-Inch Class OLED evo AI 4 | 4K | 65 inches | Alpha 11 AI Processor Gen 2 | Dolby Vision, HDR10 |
| Samsung 55-Inch Class OLED 4K | 4K | — | — | — |
| LG 65-Inch Class Nano AI 4K NU | 4K UHD | 65 inches | Alpha 7 AI Processor 4K Gen9 | HDR10 Pro |
More Details on Our Top Picks
LG 65-Inch Class OLED evo G5 Series 4K Smart TV with AI Processing and Dolby Atmos
This model stands out for its Brightness Booster Max technology, which makes it one of the brightest OLEDs available, ideal for well-lit rooms. Its deep black levels and vibrant colors are enhanced by OLED evo tech, delivering stunning contrast. Compared with the LG NU85 series, it offers superior HDR performance, especially in brighter environments. However, the high price tag and more complex setup make it less accessible for casual users. If you prioritize cinematic quality with high brightness and gaming features like a 120Hz refresh rate, this pick makes a compelling case.
Pros:- Exceptional brightness booster technology for bright rooms
- Perfect black levels with OLED evo
- High refresh rate and gaming features including 0.1ms response time
- Supports Dolby Vision and Atmos
Cons:- Premium price point
- Complex setup for optimal performance
- Limited to 65 inches, which might be small for some
Best for: Home theater enthusiasts and gamers seeking top-tier brightness and contrast in bright rooms
Not ideal for: Budget-conscious buyers or those who prefer simple, plug-and-play smart TVs
- Screen Size:65 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen 2
- HDR:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Refresh Rate:up to 120Hz
Our verdict“The LG OLED evo G5 is the best choice for those demanding peak brightness and gaming performance in a bright room.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
This pick offers over 8.3 million self-lit pixels, providing infinite contrast and vibrant colors suited for dark rooms and cinematic viewing. The 165Hz refresh rate and low response time make it a top contender for gamers, and its AI upscaling ensures content looks sharp across sources. Compared with the G5 series, the C6 is slightly more affordable, but it still packs premium features like Filmmaker Mode and Dolby Atmos. Its main tradeoff is the need for internet subscriptions for full smart functionality, and its setup can be overwhelming for less tech-savvy users. Still, if you want a combination of perfect blacks, vivid picture, and gaming prowess, this is a strong choice.
Pros:- Infinite contrast with OLED evo technology
- Vibrant, accurate colors
- High 165Hz refresh rate for gaming
- Supports Dolby Vision and Atmos
Cons:- Premium price
- Setup complexity
- Relies heavily on internet subscriptions for full features
Best for: Movie lovers and gamers who want deep contrast and fast response times
Not ideal for: Those who prefer simple smart features or are on a tight budget
- Screen Size:65 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen 2
- HDR:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Refresh Rate:165Hz
Our verdict“The LG C6 Series offers a superb balance of deep cinematic contrast and gaming performance at a slightly lower cost than the G5.”
Samsung 55-Inch Class OLED 4K S85F Series Smart TV (2025 Model)
Compared to larger OLEDs, the Samsung S85F is a more compact option that still delivers AI-enhanced 4K picture quality with vibrant colors and deep contrast. Its Object Tracking Sound Lite creates immersive audio, and its sleek design fits well into smaller or more modern spaces. Unlike the LG models, it relies more on AI processing for picture enhancement, which can be variable depending on the source. Its smaller size makes it less ideal for large living rooms but perfect for secondary spaces or bedroom setups. If you want a versatile, well-rounded OLED in a smaller footprint, this TV makes a smart choice—though it doesn’t match the peak brightness of larger LG models.
Pros:- Vivid, upscaled 4K picture quality
- Compact size fits smaller spaces
- Immersive Object Tracking Sound Lite
- Sleek, modern design
Cons:- Smaller screen size limits cinematic impact
- Price may be high relative to size
- Performance relies on AI processing, content-dependent
Best for: Smaller rooms, secondary TV setups, or users seeking AI upscaling in a compact size
Not ideal for: Large living rooms or those needing maximum brightness and gaming features
- Display Technology:OLED
- Size:55 inches
- Resolution:4K
- HDR Format Supported:HDR10+
- Motion Enhancement Technology:Motion Xcelerator
- Refresh Rate:120 Hz
Our verdict“The Samsung S85F is ideal for those wanting a smaller OLED with AI-enhanced visuals and immersive audio, perfect for secondary rooms.”
LG 65-Inch Class Nano AI 4K NU85 Series Smart TV with AI Sound Pro, HDR10, Super Upscaling, Filmmaker Mode, Wow Orchestra, Compatible with Alexa
The LG NU85 series offers good picture quality with AI upscaling and HDR10 support, making it suitable for those who want a versatile smart TV at a more accessible price. It features LG’s webOS platform with broad app compatibility and voice control options, including Alexa. Compared with the premium OLED evo models, it doesn’t deliver the same peak brightness or contrast but compensates with a balanced feature set for everyday viewing and casual gaming. The main compromise is a less refined picture in very bright rooms and fewer advanced gaming features. This TV is an excellent choice for buyers looking for quality OLED at a more affordable level during Black Friday sales.
Pros:- Good picture quality with AI upscaling
- Smart platform with broad app support
- Affordable price for OLED technology
- Voice control compatibility
Cons:- Lower peak brightness compared to premium models
- Upscaling quality varies depending on source
- Less advanced gaming features
Best for: Casual viewers seeking a capable, feature-rich OLED at a lower price
Not ideal for: High-end cinephiles or gamers requiring peak brightness and fast response
- Screen Size:65 inches
- Resolution:4K UHD
- Processor:Alpha 7 AI Processor 4K Gen9
- HDR:HDR10 Pro
- Smart Platform:webOS 2026
- Additional Features:Filmmaker Mode, Wow Orchestra
Our verdict“The LG NU85 series offers strong value for those wanting OLED picture quality without the highest price tag, perfect for everyday viewing.”

How We Picked
Our selection process focused on the models’ display quality, smart features, gaming capabilities, and value for Black Friday deals. I compared specifications like brightness, contrast, and AI processing to determine how each TV would perform in real-world settings. Price-to-performance ratio was a key factor, alongside user-friendly features and design. We prioritized models that offer a clear advantage during Black Friday sales, ensuring the best mix of quality and value for different types of buyers.
| oled tv deals black friday | Processor | HDR |
|---|---|---|
| LG 65-Inch Class OLED evo G5 S | Alpha 11 AI Processor Gen 2 | Dolby Vision, HDR10 |
| LG 65-Inch Class OLED evo AI 4 | Alpha 11 AI Processor Gen 2 | Dolby Vision, HDR10 |
| Samsung 55-Inch Class OLED 4K | — | — |
| LG 65-Inch Class Nano AI 4K NU | Alpha 7 AI Processor 4K Gen9 | HDR10 Pro |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Choosing an OLED TV during Black Friday involves balancing picture quality, smart features, size, and budget. OLEDs excel in dark room viewing with their perfect blacks and vibrant colors, but their performance varies based on brightness, gaming capabilities, and smart platform preferences. Consider your room lighting, whether you prefer cinematic visuals or gaming performance, and how much you’re willing to invest. I’ll walk through key factors to help you pick the best OLED TV deal that matches your needs.
Picture Quality and Brightness
OLED TVs are renowned for their ability to produce perfect blacks and vivid colors. However, not all OLEDs are equally bright, especially in well-lit rooms. The LG OLED evo G5 series, with Brightness Booster Max, stands out for its brightness, making it ideal for rooms with lots of ambient light. In contrast, traditional OLEDs like the Samsung S85F excel in contrast and color but may struggle with glare in bright environments. When choosing, prioritize brightness if your room is sunny or brightly lit, and contrast if you prefer deep blacks for cinema-like experiences.
Gaming Features
If gaming is a priority, look for models with high refresh rates, low response times, and HDMI 2.1 support. The LG C6 Series offers a 165Hz refresh rate, making fast-paced games look smoother and more responsive. The LG evo G5 also supports 120Hz, G-Sync, and FreeSync, ensuring minimal lag and tearing. Budget models like Samsung’s S85F provide AI upscaling but may lack the high-refresh gaming features found on premium LGs. Consider your gaming setup and whether you need features like VRR (variable refresh rate) to justify the investment.
Smart Platform and Features
Smart platform ease of use can influence your daily experience. LG’s webOS remains one of the most intuitive, offering a broad app library and voice control options. The newer webOS 25 in the LG G5 and C6 series provides faster navigation and customization. Samsung’s Tizen OS also offers a solid app ecosystem but may be less familiar to some users. Budget models like LG NU85 focus on basic smart features, which may be sufficient if you primarily use streaming apps. Think about your comfort level with tech and whether you need integrated voice assistants or extensive app options.
Frequently Asked Questions
Are OLED TVs good for bright rooms?
While OLED TVs are known for their deep blacks and vibrant colors, their brightness levels are generally lower than LED or QLED models. However, newer OLEDs like the LG OLED evo G5 have improved brightness with features like Brightness Booster Max, making them more suitable for well-lit spaces. If your room is extremely bright, consider models that emphasize high brightness to prevent glare and washed-out images.
Is gaming on OLED TVs worth it?
Absolutely, especially on models with high refresh rates and low response times. OLED TVs like the LG C6 Series support 165Hz, G-Sync, and FreeSync, ensuring smooth gameplay without tearing. The perfect contrast and fast response make them ideal for both casual and competitive gaming. Keep in mind, some premium features may require specific console or PC hardware, so verify compatibility before purchasing.
Should I buy a smaller OLED for a secondary room?
If space is limited or you want a secondary TV, a smaller OLED like the Samsung S85F 55-inch model offers excellent AI upscaling and immersive sound in a compact size. While it won’t provide the cinematic impact of larger screens, it still delivers premium picture quality in a smaller footprint, perfect for bedrooms, offices, or kitchens.
Are OLED TVs expensive?
Yes, OLED technology typically commands a premium price, especially for larger screens and models with advanced features. During Black Friday, deals can significantly reduce this cost, making them more accessible. The LG evo G5 and C6 series are on the higher end but offer top-tier performance, while models like the NU85 provide more budget-friendly options without sacrificing too much quality.
What should I consider before choosing an OLED TV?
Focus on your room lighting, whether you prioritize cinematic contrast or brightness, and your gaming or streaming needs. Size is also important; larger screens create a more immersive experience but require more space. Budget influences your options, as high-end OLEDs can be costly. Finally, examine the smart platform and features to ensure they align with your daily usage habits.
Conclusion
If you’re a cinephile or want the ultimate contrast and cinematic experience, the LG OLED evo G5 is the best pick during Black Friday. Gamers should consider the LG C6 Series for its high refresh rate and fast response times. For those seeking a versatile, more affordable OLED, the Samsung S85F offers excellent AI upscaling and sound in a smaller size. Budget buyers or casual viewers can find good value in the LG NU85 series, which balances features and price. Your choice should hinge on your room environment, entertainment priorities, and budget constraints.



